Google Zipper
By Alex╺
- PS4
- PS5
- XBox One
- Series X
- PC
The Google Zipper remains one of the most creative surprises ever shown on the search homepage. It allowed users to unzip the familiar interface with a simple drag, revealing a hidden background.
Though it is no longer active, this playful idea is still remembered as a great example of how interactive design can turn something ordinary into something exciting.
When Google Introduced the Zipper?
Back in 2012, Google released a hidden trick for people who typed “zipper” into the search bar. The page changed instantly. A large zipper appeared on the screen’s left side, ready to be pulled down.
Dragging the red handle caused the results page to separate into two halves with a smooth motion. Behind the split, a styled background gave the illusion of depth. Users could even close the page again by moving the zipper back up.
Why It Felt Different?
The Google Zipper stood out because of its interactivity. Unlike simple animations, it allowed full control of the motion. Some key elements included:
| Feature | Description |
| Dragging Action | The zipper moved as you pulled, giving a realistic feel. |
| Closing Option | The page could be zipped back up at any time. |
| Device Support | Worked on both desktop and mobile screens. |
This mix of responsiveness and fun turned a regular search into a short but delightful experience.
How It Functioned?
The zipper effect was built using advanced HTML and CSS transitions. Instead of a pre-set animation, the motion is adjusted based on user input.
- The screen was divided into two sections while the zipper moved.
- A background image appeared behind the gap, adding a 3D effect.
- The animation was smooth and stayed in sync with dragging.
- Search results were still clickable, so the feature never blocked usage.
Why was it removed?
The Google Zipper was eventually retired. There were a few reasons for this change:
- New web standards and devices made older animations harder to support.
- Search performance was always a top priority.
- Google wanted to showcase fresh ideas instead of keeping old ones.
Although it was taken down, this zipper animation continues to be remembered as a simple but powerful way of showing how playful features can make technology more enjoyable.
