Australian eSports: Big Brands Clamour to Jump on Board

Australian eSports: Big Brands Clamour to Jump on Board

Australia’s bid to become a major player on the global eSports circuit has been handed several major boosts in the past few days.

Big brands have been queuing up to jump on the Australian eSports bandwagon, making this an exciting time to be involved in the industry. With that in mind, we take a look at some of the recent developments in eSports in Australia, starting with the opening of an exciting new hub for gaming.

Red Bull Unveils New Gaming Facility

Red Bull has enjoyed a long-standing relationship with gaming and they are fully committed to developing the sector globally.

Australia is one of their primary target markets and a recent collaboration with the University of Technology Sydney (UTS) will help them achieve their aims. They have unveiled the Red Bull Gaming Hub in Sydney – a facility that will support eSports development both academically and in the professional world.

It boasts the latest gaming PCs supplied by some of the world’s top hardware brands and dedicated training rooms designed to mould future eSports stars.

The facility will provide UTS students with real-world experiences in eSports, potentially creating a pathway into future careers or as professional competitors.

GameSquare, Secretlab, MSI Computers, BENQ, and AOC are among the other globally recognized brands that have contributed to the creation of the hub.

Stephen Hanna, CEO of the ADVA Group and President of UTS Esports, believes the new facility will boost Australia’s bid to become a big-hitter in eSports.

“The Red Bull Gaming Hub provides a platform for gamers and eSports enthusiasts to connect, learn, and compete,” Hanna said.

“It’s set to revolutionize the student experience on campus, providing pathways to professional play.”

eSports Betting Supplier Expands its Offering

The online gambling industry has been on a mission to forge links with the eSports sector due to increased demand for odds on major leagues and tournaments.

Prague-based betting experts has been helping to power the push with its innovative eSports simulator, which supplies operators with pre-match and live betting markets.

Several of the fastest withdrawal betting sites Australia will likely be targeted for their latest offering, which supplies six different markets for eCricket events. Comparison websites as suggested above, which have the latest reviews from sportsbook companies in the jurisdiction, will help punters find the sites that utilize the new product.

The company is keen to tap into a global audience of around 2.5 billion cricket fans, many of whom have crossed over into watching and wagering on eSports. Co-Founder and CEO, Vlastimil Venclík, said: “We are excited to introduce our innovative eCricket product to the betting community. The product has been prepared by cricket fans for cricket fans. 

“We offer fun content combined with an exhilarating betting experience. Our commitment to integrity ensures that users can place their bets with complete confidence. Our product will be available 24/7 to cover all time zones, and our tournament style with fast-paced games is designed to keep the bettors thrilled.”

Australian eSports: Big Brands Clamour to Jump on Board

Bethesda & Nintendo Commit to PAX Aus

The tenth-anniversary edition of PAX Aus promises to be the best yet, with Bethesda Softworks and Nintendo Australia both committing to this year’s event in Melbourne.

Bethesda – the company responsible for the hugely successful Elder Scrolls and Fallout series – will likely draw massive interest at the three-day event. However, Nintendo’s involvement is particularly exciting for Australian eSports fans, with the firm running regional championship events in Switch titles Mario Kart 8 Deluxe and Splatoon 3.

Online qualifiers for the Splatoon 3 event got underway earlier this month, with four-man teams aiming to progress to the quarter-finals.

The winners of those matches will meet in last-four ties which will determine who will go head-to-head in an epic showdown at PAX Aus.

The Mario Kart 8 Deluxe qualifiers commence on September 1, with participants competing in 150cc with normal items.

Points will be accrued during the qualifiers, with the successful racers ultimately booking their place in the championship tournament at PAX Aus on October 8.

With numerous other top brands committing to this year’s events and a ton of local indie developers showcasing their talents, PAX Aus is a truly unmissable gaming extravaganza.