Yes, the internet is a wonderful resource, and you can learn just about anything on it. SEO is no exception, and if you type SEO strategies, you’ll see endless results on how to grow your brand with SEO. Even after you filter the recurring techniques everyone keeps talking about and reach some innovative actionable tips, that’s where the struggle actually begins. SEO has a wide scope and what worked for the brand might not work for you.
Then there’s the challenge of successfully implementing those changes to see actual growth. If not implemented correctly, even the best SEO strategies might fail to deliver the expected results. This is where we come in with our brief guide on how to successfully implement the correct SEO changes.
Before going any further, we cannot overstate the importance of having a good internet connection since you’ll be doing these changes online. Having reliable and fast internet allows you to be more productive in a limited time and doesn’t add to your frustration so you can focus on the important things. Consider switching to CenturyLink because of its multiple speed options and affordable prices with no contracts. Contact CenturyLink customer service today to get a connection that can keep up with your workload.
Here is how you can successfully implement the SEO changes you’ve been eyeing.
Since most of the SEO in developmental stages is under limited resources, careful documentation can help save you a lot of the back and forth. It’s very likely that you’ll randomly realize what changes you can do to your brand, and if you let it pass, you might forget it.
The first thing you need to do is understand the organizational hierarchy, and uncover how you have to go about requesting the changes. For example, you’ll need more consideration and finesse if you have to deal with the C-suite directly. Conversely, you can check up on your peers more often for an update on their progress.
When it comes to SEO, forecasting is an essential first step in deciding on a strategy. Whether it’s about the existing pages or the ones you have in the pipeline, forecasting can help conserve your resources and make sure that they’re spent in the right direction. You can find many free forecasting tools on the internet with Google Sheets integration. Moreover, some of these tools utilize Python and GSC data to give an accurate prediction.
Working with Product and marketing managers
When you’re working with a team that’s developing software or a product, you need to understand the how and why to fully understand the picture. The product and brand managers can help you learn all this since these roles tend to be a lot more user experience-oriented. Moreover, these people often have additional competitive insights that can help the SEO.
Using a brand team implementation tracker
Another great way to stay on top of things is to implement separate trackers to keep track of different things. For example, you’ll need to implement separate trackers for the brand and developer teams. These trackers include all the next steps you need to take to implement the SEO recommendations.
Collaborating with developers
This is where things get tricky, and you have to be a bit more technical in your approach. Here is how you can go about this.
Understand the working mechanism
Before you present your documented recommendations to the developers, you need to understand the technical jargon that the community uses. For example, if the team uses a JS framework, is the website on Apache or Nginx, is there a CMS or not, etc?
Speak their language
Once you have identified the basics, it’s time to get more technical and speak their language. This doesn’t mean that you need to spend hours learning how to code on YouTube. But you should be aware of how your product works and what your tech stack is capable of. Keep in mind that you’ll be setting a desired outcome and only talk about that, while the developer team will figure out how to get there.
Using an SEO development tracker
Similar to task trackers, SEO development trackers can help you effectively delegate tasks to the right people. These trackers contain more technical details and set a clear outline of the expectations upon completion. You can include all the relevant information like task type, owner info, status, expected difficulty, improvement, priority, and other task notes so everyone can fill in their information and it’s displayed in a centralized manner for all team members to see.
Although some of these tips can work well for both CMS and non-CMS systems, they’re more suited for when you’re working without a CMS. But that shouldn’t stop you from optimizing the content and web pages for better visibility. Make sure to use progress-tracking software so you know when to pull the plug on anything before it sinks your SERP rankings.