Of the many ways that online casinos advertise their brand, bonuses are by far the most effective way of bringing new customers on board. Given that there’s now so much high-quality competition and the market has become saturated, it can be challenging to explore the world of casino bonuses on your own, especially if you want to find out how they work and the best ones to look out for.
As hundreds of new online casinos battle to get their hands on a portion of the lucrative online market, the best quality bonuses have become a key battleground for companies worldwide. Luckily, we have explored the far corners of the digital casino industry to give you a comprehensive breakdown of the key things to look for before committing to one specific casino operator.
No deposit casino bonuses
While some casino bonuses will have specific terms and conditions, and some will restrict the games or services where your bonus is valid, a no-deposit casino bonus is one of the most enticing types of bonuses on the internet. Usually, if you find the right provider, no deposit casino bonuses are a simple case of signing up for the casino providers’ services and receiving a small amount you can play with on their site.
These bonuses can range from $5 up to about $25 in some cases, and there’s no red tape or terms and conditions that are looking to trip you up, but it is always best to check the fine print. You can typically play any game with your bonus, which has proven to be a hit for all parties involved.
Casino bonuses can vary in success and hit rate. For companies looking to expand their customer base, it’s an arduous task without putting a serious chunk of cash into advertising and bonuses. With so many other digital casinos offering all kinds of bonuses, if you’re a casino operator, you could get left in the dust very quickly if you don’t have some sort of introductory offer to entice new customers, and no deposit casino bonuses are one of the most impactful.
Refer a friend bonuses
It’s not just in the casino sector where referring a friend can net you both a bonus. This is a common tactic used in a lot of industries. Many banks have refer-a-friend bonuses where you can both benefit from the referral. Colossal banks such as JP Morgan have even extended this offer for their specialist investment services, illustrating how successful the campaign was for personal customers looking to set up a new bank account.
It’s more straightforward if you’re looking to refer your friend to a casino. The vast majority of referral bonuses will be a code that you can send to your friend or family member. It’ll usually be limited to maybe five or 10 referrals, but as long as they use your code when they first sign up for the website and then deposit their cash, you will usually receive a fixed amount at the same time. On average, this amount is around $20, but it can be more or less, so it’s always a good idea to shop around and check the terms and conditions to maximize your bonus if you want to make money from the refer-a-friend feature.
Payment method bonuses
As there are now so many ways to gamble and dozens of potential payment methods that you can utilize, some casino providers will look to provide specific and niche payment methods. There are two main reasons why an operator will aim for a more unconventional payment method system and attach a bonus to it. Firstly, it is a way to attract a specific corner of the market that only uses that type of niche payment system, such as cryptocurrency, for example.
Payment methods aren’t the only area of gambling that is starting to include a vast increase in alternatives. Casino and sportsbook providers are constantly looking for ways to innovate and steal customers from their competitors in any way they can. One example is providing bonuses for niche payment methods, but offering niche markets is another exciting way to bring new players in. For instance, you can now bet on the outcome of professional video game tournaments, known as esports, where players worldwide compete for multimillion-dollar prizes in games such as Fortnite, NFL Madden, and Call of Duty.
Secondly, setting up a niche payment system can be a gamble for a casino provider, and it can cost considerable money, time, and effort to implement it correctly on their site. This means having a set of tailored bonuses for this area of the market makes it more cost-effective and helps bring customers on board with a new way of paying.
While it doesn’t always catch on, and plenty of casino players prefer to stick to the most popular traditional methods such as credit cards, PayPal and bank wire transfers, a casino with a wide range of payment methods and payment methods bonuses can often be a sign of a reputable provider with a solid core business model.
VIP and high-roller bonuses
The VIP and high-roller bonuses are something that luxurious casinos in Las Vegas perfected long before digital casinos became a worthy contender in the global industry. High rollers would often get flown into Vegas, free of charge, and put up in the best suites in the most lavish hotels because they would place huge wagers on hands of poker, blackjack, and roulette.
VIPs and high-rollers are players with substantial net worth; they will often be celebrities, multimillion or billion-dollar businesspeople, actors, and sportspeople. Although the digital casino landscape differs from land-based casinos, high-roller bonuses and VIP treatment remain largely the same.
Unfortunately, these types of bonuses tend to be off-limits for the vast majority of customers. VIPs tend to make up less than 1% of the overall customer base for digital casinos, but they are the best types of bonuses you can find.
They’ll often include hundreds of dollars in free bets and their own private table to play at, but they can also branch out to gifts such as luxury sports cars or the latest technological gadgets. It differs depending on the size of the digital casino in question. However, if they’re a sizeable operation, they’ll often look to go one better than the world’s top physical casinos to obtain this highly lucrative customer base.
There’s more leniency for the bonuses to be more attractive than land-based casinos, as digital providers do not have the same overheads such as travel, accommodation, and staff costs to factor in.
Free spins bonuses
Arguably the most common of the online casino bonuses we have explored today, free spins are a quick and easy way to get people on board. While all casino bonuses aim to make sure you play on their site often, some casino bonuses aren’t always as good as they seem on paper.
Some casinos will get you on board with an enticing offer, but the terms and conditions can stipulate that you need to pay upwards of 30 spins to be able to withdraw your winnings, or the bonus that you will receive will be in in-game tokens only that you cannot use anywhere else. Sometimes you can’t even use the tokens on any other game on their site, so the importance of checking the terms and conditions before you agree to any sort of bonus is crucial.
Free spins bonuses tend to be simpler, but again, check any conditions so that you aren’t visiting the site, depositing your funds, or playing a game, only to realize the full extent of how the casino bonus is designed.
Deposit match bonuses
You may hear deposit match bonuses referred to as 100% welcome bonuses, and they work in a straightforward manner. They’re usually capped at a specific amount, generally around $100. However, they’re one of the most basic and easy-to-remember bonuses. If you’re a new customer and you deposit your money, as long as you use the correct deposit match bonus code, the provider will match your initial deposit, giving you double your initial stake to play with.
Some casinos will provide bonuses that vary on this theme but work in the same spirit as a standard deposit match bonus. Sometimes the match will be the equivalent amount in free spins on a slot machine or roulette games, but the overall premise is primarily the same.
The goal for casino operators is to provide bonuses that give you a clear picture of how their site works, the aesthetics, and the range of games they have available. As it is such an expansive marketplace that continues to evolve, bonuses continue to revolve around trends and popular ways of playing. However, the bonuses we covered today are currently the most popular, and that won’t change anytime soon, as they are all proven ways to expand the client base for a casino provider.